Creating exclusive product since 1965.

We put our soul into our work.


Custom By W’s quality reupholstering and/or repair can make all the difference in creating inviting, attractive commercial spaces which can renew an existing interior setting or create a brand new look for hotel and residential lobbies, restaurants, offices, conference rooms and even workout facilities.

Specialty & Custom built Furniture

Our craftsmanship and extensive experience enable our company to build one-of-a-kind, custom furniture and specialty pieces that are suited to specific design needs and function. From octagonally shaped pillar seating at the W Hotel Times Square and elongated benches at Blue Water Grill Restaurant to specialty-made wall cushions at the 675 Bar, Custom by W can design and build furniture, accent pieces or specialty items that can accommodate any space or a designer’s imagination. 

Drapery, Windows & Wall Coverings

Custom by W’s fabrics, tailoring and design sensibilities create pillows, cushions and other accent pieces which add unique touches to every room. Specialty made pillows and cushions have been created in every size and shape imaginable for a broad array of interiors.


We specialize in doing all types of millwork, always ready to create a unique space for our clients. We offer the highest quality of craftsmanship and materials, and a quick turnaround. 

Our Story


The company represents the newest edition of a long legacy of craftsmanship dating back to 1965 when a family-owned business was established as Martins Decorating. Since assuming the helm in 2001, the company’s president, Michael Wicentowsky, has expended firm’s operations from home refurnishing to major commercial projects. The company has developed custom-built furniture, reupholstered and draped the interiors of major brands and franchises such as The Four Points Shearton, B.R.Guest restaurants, McCormick and Schmick’s, and Jonny Rockets. Recognised by top specialists for high quality craftmanship, the company has brought its specialized expertise to posh commercial locations in New York, Miami’s South Beach, Washington DC, Los Angeles, Chicago and San Francisco. 

Who We Are


Custom By W is a New York based company specializing in high quality, customized reupholstering and drapery services which elevate interior design in commercial spaces. Our company has created custom-built furnitre, fabrications and wall coverings for some of America’s most upscale hotels, restaurants, bars, lounges, gyms and offices from the W Hotel, Nobu and BR Guests’ Restaurants and to Equinox, just to name a few.  Our strong reputation among architects, designers and operations executives for superior craftmanship, attention to detail, responciveness, competitive pricing is why major brands choose Custom By W.

Our Team

What is the recipe for successful achievement? There are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team.

Michael Wicentowsky


Elliot Wicentowsky


Jonathan Cohen

Managing Partner