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Our Approach

Our Approach

Custom by W is a New York based company specializing in high quality, customized reupholstery and drapery services which elevate interior design in commercial spaces. The company has created unique furniture, fabrications and wall coverings for some of America’s most upscale hotels, restaurants, lounges, gyms, and offices. Custom by W’s skillfully crafted pieces and draperies appear in dozens of notable locations from the W Hotel Times Square, Nobu and 675 Bar to the Blue Fin, Atlantic Grill, Equinox at Columbus Circle and National Urban League headquarters, just to name a few.

Our Story

Our Story

The company represents the newest edition of a long legacy of craftsmanship dating back to 1965 when the family-owned business was established as Martins Decorating. Since assuming the helm in 2001, the company’s president, Michael Wicentowsky, has expanded the firm’s operations from home refurnishing to major commercial projects. The company has developed custom-built furniture, reupholstered and draped the interiors of major brands and franchises such as the Four Points Sheraton, B.R.Guest restaurants, McCormick and Schmick’s, and Johnny Rockets. Recognized by architects, designers, and operations executives for high-quality craftsmanship, detail, and responsiveness at competitive prices, the company has brought its specialized expertise to posh commercial locations in New York, Miami’s South Beach, Washington DC, Los Angeles, Chicago, and San Francisco.

Next Steps...

Details, skilled craftsmanship and the commitment to "getting it right" every time for our clients is the hallmark of our work. Give us a call today!