Quality and Experience

Since 1993

Who We Are

Custom by W is a New York based company specializing in high quality, customized reupholstering and drapery services which elevate interior design in commercial spaces. Our company has created custom-built furniture, fabrications and wall coverings for some of America’s most upscale hotels, restaurants, bars, lounges, gyms and offices from the W Hotel, Nobu and BR Guests’ Restaurants and to Equinox, just to name a few.

Our strong reputation among architects, designers and operations executives for superior craftsmanship, attention to detail, responsiveness, competitive pricing is why major brands choose Custom by W.



Custom By W’s quality reupholstering and/or repair can make all the difference in creating inviting, attractive commercial spaces which can renew an existing interior setting or create a brand new look for hotel and residential lobbies, restaurants, offices, conference rooms and even workout facilities.


Our craftsmanship and extensive experience enable our company to build one-of-a-kind, custom furniture and specialty pieces that are suited to specific design needs and function. From octagonally shaped pillar seating at the W Hotel Times Square and elongated benches at Blue Water Grill Restaurant to specialty-made wall cushions at the 675 Bar, Custom by W can design and build furniture, accent pieces or specialty items that can accommodate any space or a designer’s imagination.


Custom by W’s fabrics, tailoring and design sensibilities create pillows, cushions and other accent pieces which add unique touches to every room. Specialty made pillows and cushions have been created in every size and shape imaginable for a broad array of interiors.

Next Steps...

Details, skilled craftsmanship and the commitment to "getting it right" every time for our clients is the hallmark of our work. Give us a call today!